GE Direct Connect Smart Bulb Review: Lighting with Matter Technology

Smart lighting has become a game changer for modern homes. People want easy control over their lights without complicated setups. The GE Direct Connect Smart Bulb promises exactly that. This bulb connects directly to your WiFi network. No hub needed. No extra hardware required. Just screw it in and start controlling your lights from your phone.

But does this bulb live up to its promises? Can it really replace your old bulbs without headaches? This review breaks down everything you need to know about the GE Cync Direct Connect Smart Bulb. We tested its features, setup process, and daily performance. You’ll discover if this bulb deserves a spot in your smart home.

The lighting market is crowded with options. Some bulbs require expensive hubs. Others have clunky apps that frustrate users. GE took a different approach with their Direct Connect line. They focused on simplicity and compatibility. These bulbs work with Alexa, Google Home, and even Apple HomeKit through Matter support. That versatility makes them stand out from the competition.

Whether you’re building your first smart home or upgrading existing lights, this review helps you decide. We cover installation, color accuracy, brightness levels, and voice control performance. You’ll also learn about potential setup issues and how to avoid them. Let’s dive into what makes the GE Direct Connect Smart Bulb worth considering for your home.

Key Takeaways

Here are the most important things you should know about the GE Direct Connect Smart Bulb before making your purchase decision:

Exceptional Brightness and Color Range – These bulbs deliver a powerful 800 lumens of brightness, making them some of the brightest smart bulbs available today. The color range is impressive with millions of color options. You can adjust from warm whites to cool daylight tones. The full spectrum RGB capabilities mean you can create any mood you want in your space.

No Hub Required for Easy Setup – The Direct Connect technology eliminates the need for additional hardware or bridges. These bulbs connect straight to your 2.4 GHz WiFi network. This saves you money on buying extra equipment. It also reduces the complexity of your smart home setup. Just install the bulb, download the Cync app, and you’re ready to go.

Matter Compatible for Universal Control – Matter is the new smart home standard that ensures compatibility across different platforms. These bulbs work seamlessly with Apple HomeKit, Amazon Alexa, and Google Home. You’re not locked into one ecosystem. This future proofs your investment as Matter becomes more widespread.

Affordable Price Point for Premium Features – At around $13 to $17 per bulb, these offer excellent value. You get full color changing capabilities, voice control, and remote access. Compared to premium brands like Philips Hue, you save money without sacrificing quality. The 2 pack options provide even better value for multiple rooms.

Quick Response Times and Reliable Performance – Commands execute almost instantly whether you use voice control or the app. The bulbs don’t lag when you adjust brightness or change colors. This responsive performance makes daily use smooth and enjoyable. You won’t experience the frustrating delays some cheaper smart bulbs have.

What Makes GE Direct Connect Smart Bulbs Different

The GE Direct Connect Smart Bulb line represents a shift in smart lighting philosophy. Traditional smart bulbs often require a central hub or bridge to function. This adds cost and complexity to your setup. GE eliminated that barrier with Direct Connect technology.

These bulbs communicate directly with your home WiFi router. They use the 2.4 GHz band which provides better range through walls and obstacles. The built in WiFi chip handles all communication. This means you can control your lights from anywhere with internet access.

The Matter compatibility sets these bulbs apart in a crowded market. Matter is a unified smart home standard backed by major tech companies. It ensures different devices work together seamlessly. You can add GE bulbs to your Apple Home app, Alexa routines, or Google Home scenes without issues.

Another standout feature is the energy efficiency. These LED bulbs consume only 9.5 watts while producing the same light as traditional 60 watt incandescent bulbs. That’s an 84% reduction in energy consumption. Over the bulb’s lifetime, this saves significant money on electricity bills.

The A19 form factor makes these bulbs universally compatible with standard light fixtures. They fit into table lamps, ceiling fixtures, and most household lighting applications. The standard E26 base screws into any regular socket. You don’t need special fixtures or adapters.

Unboxing and First Impressions

The packaging is straightforward and informative. The box clearly displays the bulb’s key features including voice assistant compatibility and WiFi connectivity. You’ll find the Matter QR code printed directly on the bulb’s base. This code is essential for adding the bulb to your smart home system.

Inside the box, you get the bulb itself and a quick start guide. The instructions are simple and easy to follow. GE provides step by step directions for both the Cync app and Matter based setup. The bulb feels solid and well constructed. The plastic housing seems durable enough for daily use.

One interesting detail is the Apple HomeKit mention on the packaging. While the bulb works perfectly with Apple Home through Matter, the box doesn’t prominently feature the HomeKit logo. This might confuse some Apple users who aren’t familiar with Matter technology yet.

The bulb weighs slightly more than traditional LED bulbs due to the integrated WiFi components. However, it’s still light enough for any lamp or fixture. The white finish matches standard bulb aesthetics. When turned off, it looks like any other LED bulb in your home.

Installation Process and Setup Guide

Setting up the GE Direct Connect Smart Bulb should be straightforward. Screw the bulb into your fixture and turn it on. The bulb enters pairing mode automatically on first power up. You’ll know it’s ready when the bulb blinks several times.

Download the Cync app from your phone’s app store. Create an account if you don’t have one. The app guides you through the connection process. You’ll need to connect your phone to your 2.4 GHz WiFi network first. This is important because the bulb can only connect to 2.4 GHz, not 5 GHz networks.

For Matter setup through Apple Home, Google Home, or Alexa, you’ll scan the QR code on the bulb. Open your home automation app and select “Add Device” or “Add Accessory”. Point your camera at the Matter code. The system should recognize the bulb and begin pairing.

Some users experience connection issues during initial setup. The most common problem relates to WiFi band confusion. If your phone is on 5 GHz and the bulb needs 2.4 GHz, the pairing fails. Switch your phone to the 2.4 GHz network temporarily during setup. After successful pairing, you can switch back to 5 GHz.

If the bulb doesn’t pair on the first try, don’t panic. Factory reset the bulb by turning it off and on eight times. Wait one second between each toggle. The bulb will blink three times to confirm the reset. Then try the pairing process again. Most users succeed on the second attempt.

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Brightness and Light Quality Performance

The GE Direct Connect bulb excels in brightness output. At 800 lumens, it matches or exceeds most competitors in its price range. This brightness level is perfect for living rooms, bedrooms, and workspaces. You get enough light to read comfortably or work on detailed tasks.

The bulb offers adjustable brightness from 1% to 100%. The dimming curve is smooth without flickering or stepping. Even at low brightness levels, the light remains steady and comfortable. This makes these bulbs excellent for movie nights or creating ambient lighting.

Color temperature adjustment spans from warm white (2700K) to cool daylight (6500K). The warm white mode creates a cozy, inviting atmosphere. It’s perfect for evening relaxation. The cool daylight mode energizes spaces and improves focus during daytime activities.

When testing the full color spectrum, the bulbs delivered impressive results. Red colors appear vibrant and saturated. Blues are deep and rich. Green tones are accurate without looking washed out. The RGB LEDs blend smoothly to create millions of color combinations.

One particularly useful feature is the ability to set different brightness levels for different colors. You might want bright white light for reading but dimmer colored light for mood lighting. The bulbs handle these variations well without color shifting or inconsistency.

Color Changing Capabilities and Customization

The full color changing functionality is where these bulbs really shine. The Cync app provides multiple methods for selecting colors. You can use a color wheel for intuitive selection. Drag your finger around to find the perfect hue. The bulb responds almost instantly to changes.

For more precise control, the app includes RGB sliders. Adjust red, green, and blue values independently to create exact colors. This level of control appeals to users who want specific color matches. You can save favorite colors as presets for quick access later.

The app also includes pre programmed scenes. These scenes combine color and brightness for specific moods. Options include “Relax”, “Concentrate”, “Energize”, and more. Each scene optimizes the lighting for its intended purpose. You can customize these scenes or create entirely new ones.

Dynamic effects add movement and interest to your lighting. The bulbs support color cycling, fade effects, and music sync modes. Music sync analyzes audio from your phone and changes colors to match the beat. This feature works well for parties or entertainment.

Scheduling capabilities let you automate color changes throughout the day. Set warm white light in the morning to wake up gently. Switch to bright daylight during work hours. Transition to dim, warm tones in the evening to prepare for sleep. These schedules support healthy circadian rhythms.

Voice Control Integration with Smart Assistants

Voice control functionality works excellently with all major platforms. For Amazon Alexa users, the setup is straightforward. Enable the Cync skill in the Alexa app. Link your account and discover devices. Within minutes, you can control your lights with voice commands.

Common Alexa commands work perfectly. “Alexa, turn on the living room light” powers the bulb on. “Alexa, set living room to 50 percent” adjusts brightness. “Alexa, make the living room blue” changes the color. The response time is under one second for most commands.

Google Assistant integration is equally smooth. After linking your Cync account in the Google Home app, voice control becomes available. Commands like “Hey Google, dim the bedroom lights” work reliably. The natural language processing understands variations in phrasing.

For Apple users, Siri control through HomeKit provides powerful automation options. You can include these bulbs in HomeKit scenes. “Hey Siri, good morning” could turn on multiple lights, adjust your thermostat, and more. The bulbs respond quickly to Siri commands.

Routines and automation become more powerful with voice assistant integration. You can trigger complex lighting scenes with simple voice commands. Combine lights with other smart devices for comprehensive home automation. The possibilities expand significantly when voice control is involved.

Smart Home Ecosystem Compatibility

The Matter standard support makes these bulbs incredibly versatile. Matter ensures the bulbs work across different ecosystems without conflict. You can control the same bulb through Alexa, Google Home, and Apple Home simultaneously. This flexibility is rare in smart home devices.

For HomeKit users, the integration is seamless despite the limited logo presence on packaging. The bulbs appear in the Home app with full functionality. You can assign them to rooms, include them in scenes, and set up automations. HomeKit’s secure authentication ensures only authorized users control your lights.

Amazon Alexa provides extensive automation capabilities through routines. Create wake up routines that gradually brighten your lights. Set arrival routines that turn on lights when you come home. The Alexa platform’s maturity means these bulbs integrate with thousands of other devices.

Google Home users benefit from the platform’s strong voice recognition and contextual understanding. You can set up Google routines that coordinate lighting with other actions. The Google Home app provides clear control over all connected devices including these bulbs.

The bulbs also work with Samsung SmartThings and other Matter compatible platforms. This broad compatibility future proofs your purchase. As smart home technology evolves, these bulbs will continue working with new platforms that adopt Matter.

App Experience and User Interface

The Cync app provides the primary control interface for these bulbs. The app design is clean and intuitive. The home screen displays all your connected lights organized by room. Tap any light to access quick controls for power, brightness, and color.

The color picker interface is particularly well designed. The circular color wheel makes selection natural and intuitive. Below the wheel, brightness and white temperature sliders provide additional control. Changes apply in real time as you adjust controls.

Creating and managing scenes is straightforward in the app. Tap the scenes tab to view pre built options or create custom scenes. For each scene, you can set individual bulb colors and brightness levels. Save the scene with a custom name and icon. Access it later with a single tap.

The scheduling feature includes both time based and sunrise sunset options. Set lights to turn on 30 minutes before sunset automatically. Schedule lights to dim gradually as bedtime approaches. These schedules can be different for weekdays and weekends.

Firmware updates happen automatically through the app. When new firmware is available, you’ll receive a notification. Updates typically take a few minutes per bulb. The app shows update progress and notifies you when complete. Keeping firmware updated ensures optimal performance and security.

Energy Efficiency and Cost Savings

LED technology makes these bulbs extremely energy efficient. At just 9.5 watts, they produce the same light output as 60 watt incandescent bulbs. This represents an 84% reduction in energy consumption. Over the bulb’s lifetime, this efficiency translates to significant cost savings.

Let’s break down the actual savings. If you use a bulb for 3 hours per day at $0.12 per kWh electricity cost, an incandescent bulb costs about $7.88 per year to operate. The GE Direct Connect bulb costs only $1.25 per year. That’s over $6.50 in annual savings per bulb.

The rated lifespan is approximately 15,000 to 25,000 hours depending on usage patterns. At 3 hours daily use, that’s 13 to 22 years of operation. You’ll replace traditional bulbs multiple times while this smart bulb keeps working. This longevity adds to the overall value proposition.

The standby power consumption is minimal. Even when the bulb is off but connected to WiFi, it draws less than 0.5 watts. This ensures the bulb stays connected and ready for commands without wasting electricity. The annual standby cost is less than $0.50 per bulb.

When you factor in the energy savings, reduced replacement costs, and smart features, these bulbs pay for themselves. The initial investment is recouped within 2 to 3 years through electricity savings alone. Everything after that is pure benefit to your wallet and the environment.

Remote Access and Out of Home Control

One of the most valuable features is remote control capability. Because the bulbs connect to your WiFi network, you can control them from anywhere with internet access. Forgot to turn off the lights before leaving for vacation? Open the app and turn them off remotely.

This remote access provides significant security benefits. You can turn lights on and off while away to make your home appear occupied. Set up schedules that mimic your normal patterns. This deters potential burglars who look for dark, empty houses.

The out of home control works reliably in testing. Commands sent from miles away execute within a few seconds. The app indicates when you’re controlling lights remotely versus locally. Connection status is clearly displayed so you know if the bulbs are reachable.

Geofencing capabilities add another layer of automation. The Cync app can detect when you leave or arrive home based on your phone’s location. Set rules to turn lights off automatically when everyone leaves. Turn on entry lights when the first person arrives home.

For families, the multi user support allows everyone to control the lights. Each family member installs the app and logs in with their account. They can then control shared lights. Permissions can be set to limit what different users can do. This prevents kids from creating chaos with the lighting.

Reliability and Long Term Performance

Reliability is crucial for smart home devices. A bulb that frequently disconnects or requires resets becomes frustrating quickly. In extended testing, the GE Direct Connect bulbs proved highly reliable. Connection drops were rare and typically resolved themselves within minutes.

The WiFi connection strength depends on your router and home layout. In rooms within 30 feet of the router with minimal obstacles, connectivity is excellent. In more distant locations or behind thick walls, you might experience occasional disconnections. A mesh WiFi system solves this issue if it occurs.

The bulbs handle power interruptions gracefully. After a power outage, they reconnect to WiFi automatically once power returns. They remember their previous state and restore it. If the light was on before the outage, it turns back on. This behavior is customizable in the app settings.

Firmware updates have improved performance and stability over time. GE actively maintains these bulbs with regular updates. These updates fix bugs, improve responsiveness, and occasionally add new features. The automatic update system ensures you always have the latest improvements.

Some users report issues with bulbs randomly resetting themselves after months of use. While not widespread, this issue does affect a small percentage of bulbs. GE’s customer service typically replaces affected units under warranty. The majority of users enjoy trouble free operation for years.

Comparison with Other Smart Bulb Brands

When compared to Philips Hue, the GE Direct Connect bulbs offer better value for most users. Hue bulbs require an expensive bridge hub that costs $60 or more. Individual Hue bulbs are also pricier at $20 to $50 each. The GE bulbs eliminate the hub cost and come in at a lower price point.

However, Philips Hue offers more advanced features. The Hue ecosystem includes a wider variety of bulb types, light strips, and specialty fixtures. The Hue app is more polished with better scene options. For users who want the most premium smart lighting experience, Hue remains the gold standard.

Wyze bulbs cost less than GE Direct Connect options. They offer basic color changing and WiFi connectivity at budget prices. However, Wyze lacks Matter support and the build quality doesn’t match GE’s standards. Response times are slightly slower. For budget conscious buyers, Wyze works but with compromises.

LIFX bulbs don’t require a hub and offer impressive brightness and color accuracy. They’re comparable to GE in many ways but cost more per bulb. LIFX bulbs integrate well with advanced users’ setups. The company has a strong reputation for quality. However, the price premium is hard to justify for most users.

TP Link Kasa bulbs provide strong competition at similar price points. They offer reliable performance and good app experiences. The main advantage of GE bulbs is Matter support. Kasa doesn’t support Matter yet. For users invested in Matter ecosystems, GE is the better choice.

Common Issues and Troubleshooting Tips

The most common setup issue involves WiFi band confusion. These bulbs only work with 2.4 GHz networks, not 5 GHz. If your phone is on 5 GHz during setup, pairing fails. The solution is simple: connect your phone to your 2.4 GHz network temporarily, complete the setup, then switch back.

Some routers combine 2.4 GHz and 5 GHz into one network name. This can cause problems during bulb setup. The solution is to temporarily separate your bands with different names. Set up the bulbs on the 2.4 GHz network. Then you can recombine the networks if desired.

If a bulb becomes unresponsive, the first troubleshooting step is a simple power cycle. Turn the bulb off for 10 seconds, then back on. This often resolves temporary glitches. If that doesn’t work, try the factory reset procedure: toggle the power 8 times waiting one second between each cycle.

Connection problems can stem from router settings. Make sure your router’s 2.4 GHz band is enabled and broadcasting. Check that your router isn’t set to WiFi 5 GHz only mode. Ensure your network isn’t using unusual security settings that the bulbs don’t support.

Matter pairing issues sometimes require patience and multiple attempts. If scanning the QR code fails, try entering the numeric code manually. Make sure your phone’s camera has permission to access the camera. Ensure you have a stable internet connection during the pairing process.

Advanced Features and Automation Options

The grouping functionality allows you to control multiple bulbs simultaneously. Create a group called “Living Room” that includes three bulbs. Now you can control all three with a single command or adjustment. Groups make managing multiple lights in one space much easier.

The vacation mode is a valuable security feature. When enabled, the bulbs turn on and off at random intervals to simulate occupancy. This makes it appear someone is home even when you’re away. The randomization prevents obvious patterns that thieves might notice.

Integration with IFTTT (If This Then That) opens up advanced automation possibilities. Create applets that connect your lights to weather reports, stock prices, or social media notifications. Your lights could change color when it’s about to rain or when your favorite team scores.

The sunrise and sunset automation adapts to your location and the time of year. The bulbs automatically turn on at sunset and off at sunrise. As the seasons change and sunset times shift, the automation adjusts automatically. You never need to manually update schedules.

For power users, the bulbs support local network control even if internet connectivity is lost. As long as your phone and the bulbs are on the same local network, you can control them through the app. This ensures your lights remain functional during internet outages.

Value for Money and Purchase Recommendations

At the current price point of $13 to $17 per bulb, the GE Direct Connect Smart Bulb offers excellent value. You get full color changing, Matter compatibility, and voice control without needing additional hubs or bridges. The 2 pack options provide even better value at around $26 total.

For new smart home users, these bulbs are an ideal starting point. The hub free setup means lower initial investment and simpler configuration. The Matter support ensures compatibility as you expand your smart home. You won’t need to replace these bulbs if you switch between Alexa, Google, or Apple ecosystems.

Existing smart home users can integrate these bulbs into current setups easily. They work alongside other devices without conflict. The Matter standard ensures seamless operation across platforms. Even if you already have a different brand of smart lights, adding GE bulbs to additional rooms makes sense.

For rental properties or temporary living situations, these bulbs are perfect. You can take them with you when you move. No permanent installation required beyond screwing in a light bulb. The factory reset process makes it easy to transfer bulbs to new owners if needed.

Budget conscious shoppers get premium features without premium prices. The energy savings pay back the initial investment over time. The long lifespan means you won’t repeatedly buy replacement bulbs. When you calculate total cost of ownership, these bulbs are very economical.

Safety and Security Considerations

Smart bulbs connect to your home network, which raises security questions. GE uses industry standard encryption to protect communication between the app and bulbs. The Matter protocol includes robust security features. However, keeping your firmware updated is crucial for maintaining security.

The bulbs don’t have cameras or microphones. They can’t record audio or video. The only data they transmit relates to power state, brightness, and color settings. This limits privacy concerns compared to other smart home devices with more sensors.

Your account security is important. Use a strong, unique password for your Cync account. Enable two factor authentication if available. This prevents unauthorized users from accessing your lights even if they’re on your network.

The bulbs meet safety certifications including UL listing. They’re safe for use in standard fixtures. The LED technology runs cool compared to incandescent bulbs. Overheating is not a concern even in enclosed fixtures, though checking manufacturer recommendations is wise.

For families with children, the parental control options help prevent unwanted changes. You can set restrictions on what controls kids can access. Password protect certain settings in the app. This prevents children from changing critical settings or running up your electricity bill with constant color changes.

Environmental Impact and Sustainability

LED technology makes these bulbs environmentally friendly. The 84% reduction in energy consumption compared to incandescent bulbs significantly reduces carbon emissions. If every household in America replaced just five bulbs with LEDs, it would prevent greenhouse gas emissions equivalent to 9 million cars.

The long lifespan of 15,000 to 25,000 hours means fewer bulbs end up in landfills. Traditional incandescent bulbs might last 1,000 hours. You’d need 15 to 25 incandescent bulbs to match one smart LED’s lifespan. This reduction in waste benefits the environment substantially.

The bulbs don’t contain mercury unlike CFL bulbs. When they eventually reach end of life, disposal is safer and simpler. However, like all electronics, they should be recycled properly rather than thrown in regular trash. Many retailers and municipalities offer LED bulb recycling programs.

The reduced energy consumption means less demand on power plants. This indirectly reduces air pollution and carbon emissions. As more homes adopt LED technology, the cumulative environmental benefit becomes significant. Your individual choice contributes to this larger positive impact.

GE’s manufacturing processes meet environmental standards. The company has sustainability initiatives aimed at reducing waste and energy use in production. While not perfect, GE demonstrates corporate responsibility regarding environmental issues. Supporting companies with environmental commitments encourages better practices industry wide.

Is the GE Direct Connect Smart Bulb Right for You?

These bulbs excel for users who want simple smart lighting without complexity. If you’re tired of expensive hub requirements and complicated setups, the Direct Connect line delivers. The straightforward installation and intuitive app make these accessible to less technical users.

Matter support makes these bulbs ideal for users who want ecosystem flexibility. You’re not locked into one platform. Switch from Alexa to Google or add Apple Home without replacing your bulbs. This future proofing is valuable as smart home technology evolves.

For budget minded shoppers, the value proposition is strong. Premium features at mid range prices make these competitive. The energy savings add long term value. You don’t sacrifice quality to save money.

The bulbs work less well in situations requiring advanced features. If you need specialized bulb shapes beyond A19, options are limited. Users wanting outdoor bulbs or unique form factors might need to look elsewhere. The color accuracy, while good, doesn’t match professional grade lighting systems.

Renters and apartment dwellers benefit from the portability and non permanence. Take these bulbs with you when you move. No installation beyond screwing in a bulb means no landlord permission needed. It’s the easiest way to add smart lighting to temporary living situations.

Frequently Asked Questions

Do GE Direct Connect Smart Bulbs Work Without WiFi?

The bulbs require WiFi for initial setup and remote control features. Once connected, basic functions like turning on and off work through the physical switch. However, smart features including app control, voice commands, and automation require an active WiFi connection. Without WiFi, these bulbs function like standard LED bulbs.

Can I Use GE Direct Connect Bulbs in Enclosed Fixtures?

Yes, these LED bulbs are safe for most enclosed fixtures. LED technology runs much cooler than incandescent or halogen bulbs. However, always check the fixture’s specifications and the bulb packaging. Some enclosed fixtures have specific requirements. The bulbs work well in table lamps, ceiling fixtures, and most standard household applications.

How Many GE Smart Bulbs Can I Connect to One Network?

Most home WiFi routers can handle 20 to 30 smart bulbs without issues. The exact number depends on your router’s capacity and other connected devices. Each bulb maintains a persistent connection to your network. If you’re planning to install many smart bulbs throughout a large home, a mesh WiFi system ensures reliable connectivity.

Do These Bulbs Work During Internet Outages?

Local control continues working during internet outages. If your phone and the bulbs are on the same WiFi network, the app can control them. Voice commands through smart assistants won’t work since those require internet connectivity. Scheduled automations programmed into the bulbs themselves may continue functioning depending on how they’re configured.

What Happens to the Bulb Settings When Power Goes Out?

The bulbs remember their last state before a power outage. When power returns, they restore that state automatically. If the light was on and set to blue at 50% brightness, it returns to those settings. You can change this behavior in the app settings to always turn on or off after power restoration.

Are GE Direct Connect Bulbs Compatible with Dimmer Switches?

These smart bulbs should not be used with traditional dimmer switches. The bulbs have built in dimming functionality controlled through the app or voice commands. Using a wall dimmer can damage the bulb’s electronics or cause flickering. If you have a dimmer switch, set it to full brightness and use the app to adjust light levels.

How Do I Update the Firmware on My Smart Bulbs?

Firmware updates happen automatically through the Cync app. When new firmware is available, you’ll receive a notification in the app. Accept the update and the bulbs will update themselves over WiFi. The update process takes a few minutes per bulb. Keep the bulbs powered on during updates to avoid interruption.

Can Multiple Users Control the Same Bulbs?

Yes, multiple users can control the same bulbs. Each person downloads the Cync app and creates an account. One person sets up the bulbs initially. Then they can invite other users to share access. This works well for families where everyone needs lighting control from their own phones.

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